The Business Challenge :

The marketplace in which Fast Moving Consumer Goods (FMCG) manufacturers operate has never been more complex and the relationships with shoppers, consumers and retailers have never been more demanding. Some of the most common barriers which FMCG manufacturers face in their retail execution initiatives are, On time visibility of stock and sales at store level, since today’s processes of primary sale stops at the distributor and secondary sales are largely manual with distributor sales force chasing paper-based processes focused primarily on order-taking.

The Solution :

Envision SmartDistributor™ / SmartVanSales™ PDA based SFA Solution for the Distributor Salesman (DSA’s) / Company Van Sales executive is a functionally rich, technically mature and user friendly SFA Solution that caters to the needs of FMCG companies with a geographically distributed field force. This solution therefore integrates into the centralized backend systems in a very seamless manner using the Industry Standard XML Web Services architecture. The solution links retailer intelligence to the distributor and contributes to improvements in the FMCG manufacturer’s critical business processes such as analytics, account management, trade promotion management and customer service.